Case Study: Event Strategy & Execution

KBI Biopharma at BIO International 2023

BIO International is the largest convention in the biotech industry. With more than 10,000 domestic and international companies in attendance, BIO is the World Series, the Super Bowl, [insert title event of your choosing], of biotech conventions. At BIO 2023, I led the KBI team from beginning to end in the planning and design of a 1500+ sq. ft. booth footprint. Our main booth area was comprised of one large, enclosed conference room, two smaller, semi-private meeting spaces, a lounge area, a reception area, and a serving area complete with a barista serving coffee and custom branded donuts to go along with two announcements that coincided with the event. Directly adjacent to our main booth was a smaller 400 sq. ft. booth area with two private meeting spaces. With this space, my team was able to manage meeting scheduling and logistics throughout the convention, while also keeping our space stocked with unique branded giveaway items for current and potential customers. Additionally, my team planned and executed an offsite customer appreciation event for 100+ guests. The convention was a massive success for our team and more importantly, the company’s revenue goals.