Results-driven marketing strategist with over 15 years of experience spearheading impactful campaigns and driving exponential business growth. Adept at developing and executing innovative marketing strategies to captivate target audiences, increase brand visibility, and achieve measurable objectives. Demonstrated expertise in conceptualizing and implementing multi-channel marketing initiatives to foster brand loyalty and generate substantial ROI. Proven track record in leading integrated creative campaigns to generate strategic revenue streams while ensuring consistent brand identity and compelling corporate messaging. Exceptional communication skills with executives and C-Level leaders, adept crisis management abilities, and a keen understanding of emerging trends to maintain brand relevance in a dynamic global marketplace.

Areas of Expertise

• Corporate Communications

• Brand Strategy

• Customer Insights

• Creative Strategy

• Media Relations

• Marketing Campaign Development

• Event Management

• Team Building & Leadership

• Cross-functional Collaboration

Develop and execute comprehensive communication and brand strategies with keen focus on driving brand awareness, engagement, and loyalty, as well as increasing market share, enhancing customer experience, and boosting revenue growth. Lead and motivate internal teams to achieve goals with efficiency and cohesion. Oversee development of visual content and messaging aligned with organization’s brand. Perform market research and competitive analysis to inform communications strategy and identify new opportunities for growth. Monitor and report on campaign performance to deliver insights and recommendations for optimization. Supervise and direct marketing team to develop/sustain visual integrity and create key messages for C-suite executives for internal and external communications. Support brand communications goals and produce integrated public relations and communications campaigns by partnering with various internal and external stakeholders.

Key Achievements/Contributions:

• Developed and managed $4.4M budget.

• Led planning and execution of largest tradeshow in company history with a $500k budget, leading to 10 proposals totaling >$50M in new revenue.

• Implemented an email marketing strategy that increased subscribers year-over-year by 131%, routinely delivered open rates >361% above industry average, and click-through rates of >597% above industry average.

• Increased targeted lead gen by 872% year-over-year.

• Revamped Google Ad strategy to increase interactions by >49% and conversions by >1530% in the first 60 days.

• Acted as key strategic partner with executive leadership to lead all internal and external communication efforts.

• Ensured brand consistency and alignment across all touch points, including digital, social, print, and experiential by liaising with cross-functional teams.

• Curated and managed network of highly skilled third-party vendors specializing in marketing and creative services.

• Spearheaded strategic planning and seamless execution of company participation at industry tradeshows, overseeing all aspects from pre-show logistics to post-event analysis.

2016-2018

PEAK Grantmaking – Washington, D.C.
Marketing Coordinator

Communicated organization’s value proposition and full range of benefits/resources in order to make significant contributions to PEAK Grantmaking. Served as organization’s webmaster to manage WordPress publishing, maintenance, troubleshooting, and SEO. Directed team in development, integration, and optimization initiatives, while collaborating on cross-functional projects and workflow processes. Monitored/reported performance metrics through Google Analytics, Informz, and WordPress to understand program effectiveness and identify optimization opportunities. Defined scope, effectively communicated with stakeholders, and employed project management tools to successfully manage multiple projects simultaneously.

Key Achievements/Contributions:

• Enhanced member experience through collaborative efforts with marketing/communications team and multifaceted colleagues.

• Advanced cross-functional initiatives, such as annual conferences, platform integrations, and workflows in close collaboration with colleagues.

• Supported experience of staff and members with PEAK by serving as go-to technical resource.

• Improved user experience and customer journeys by troubleshooting technical issues, recommending solutions, and utilizing various online systems and tools.

2012-2016

United Way of Southwest Virginia – Abingdon, VA
Marketing & Communications Manager

Administered and directed day-to-day operations of marketing and communications department with focus on effective time and fiscal management. Developed, implemented, and reviewed policies/procedures to ensure consistent delivery of high-quality services to internal and external clients. Oversaw production of various types of visual content, such as graphic design, website work, and video production to ensure adherence to messaging guidelines and drive audience awareness, adoption, and loyalty. Wrote and distributed media advisories and press releases, while building and maintaining relationships with local and statewide media/legislators. Compiled positive stories and produced all print and electronic communications, including monthly e-newsletter and quarterly print newsletter. Devised and executed public relations strategies for annual events and crisis communications.

Key Achievements/Contributions:

• Achieved uniform delivery of appropriate messaging by engaging with multiple stakeholders, including corporate partners, individual donors, policymakers, and community leaders.

• Ensured consistency in design and messaging by designing and producing all capital campaign-related materials, such as collateral materials, videos, and social media campaigns.

• Adhered to UWW branding guidelines by formulating annual organizational marketing and communications plan, policies, and procedures.

Education

Bachelor of Arts, Graphic Design/Advertising
Concord University – Athens, WV

Additional previous employment, references, and letters of recommendation available upon request.