Case Study: Campaign Launch

KBI Biopharma More Power Campaign

In mid-2022, KBI Biopharma and Selexis SA announced their expansion in Europe with their co-located Geneva, Switzerland facility. The two companies, which in 2023 would become one organization operating under the KBI Biopharma brand name, launched the More Power Campaign to make the market aware of the co-location, but also as a foundation for the future integration of the two companies. The high-level messaging of this campaign was that together, under one roof, KBI and Selexis brought More Power and more experts, to their customers as end-to-end service providers.

This campaign included a 3-day photo and video shoot on site at the Geneva facility with a third-party agency, managed internally by me. With these assets we developed a campaign video, website landing pages, and digital advertising, among other assets. In July 2022, the company held a ribbon cutting event to announce the new location and campaign. My role during this campaign was to manage third-party vendors, creative efforts, as well as the ribbon cutting event planning and external communication efforts.