Case Study: Facility Launch

KBI Biopharma’s Patriot Park Facility

In early-2022, KBI Biopharma launched their third 6th domestic location, Patriot Park, in RTP, North Carolina. With the launch of this facility, the marketing team executed a hiring campaign as well as an awareness campaign for the company’s newest commercial manufacturing facility. The facility was unique in that it incorporated manufacturing 4.0 principals through the design and innovation. Additionally, the company would need to hire more than 350 positions across the board.

For the launch of this facility, we developed a corporate hiring video, along with messaging and graphics for an advertising campaign with a national media outlet. For the ribbon cutting event, I managed pre-event planning and logistics, including event promotion and media relations, as well as logistics and management on event day. I worked with a trusted third-party vendor to arrange swag boxes for ribbon-cutting attendees and special VIP gifts. In 2023, the Patriot Park facility was nominated as a finalist in two categories: Operations and Pharma 4.0.

Read More about the event and see campaign assets below.