About Me
Results-driven marketing strategist with over 15 years of experience spearheading impactful campaigns and driving exponential business growth. Adept at developing and executing innovative marketing strategies to captivate target audiences, increase brand visibility, and achieve measurable objectives. Demonstrated expertise in conceptualizing and implementing multi-channel marketing initiatives to foster brand loyalty and generate substantial ROI. Proven track record in leading integrated creative campaigns to generate strategic revenue streams while ensuring consistent brand identity and compelling corporate messaging. Exceptional communication skills with executives and C-Level leaders, adept crisis management abilities, and a keen understanding of emerging trends to maintain brand relevance in a dynamic global marketplace.
Branding & Innovation
Brand Refresh & AI Integration
Redefining customer engagement and brand identity with a modernized website, bold rebranding strategy, and the launch of "Ask Alcami," an AI-powered virtual assistant designed to drive revenue and enhance user experience.
Event Strategy and Execution
BIO International
Event logistics, and PR management of the biotech
industry’s largest convention.
Brand Strategy and Visual Alignment
Sub-Branding Treatment
Visual identity and brand architecture for a global biopharma CDMO.
Facility Launch & Award Nominations
Patriot Park
Event management, brand awareness, and media relations
Campaign Development & Implementation
More Power Campaign
Connecting the market to an integrated offering with external communications and creative direction.